✻ things we think about

Notes on websites & growth

Practical insights for better websites, SEO, and digital systems — every article, one place.

🌱GUIDE

Why every small business needs a website

The case for having your own site, even with social media and word of mouth.

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🌱COMPARISON

Website vs social media page: do you need both?

What each one actually does for a small business, and why.

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🌱GUIDE

How to choose a web designer in Kenya

What to look for — and red flags to avoid — before you hire.

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🌱ROADMAP

Your first website: a step-by-step roadmap

A clear roadmap from initial idea to launch day.

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🌱GUIDE

Landing page or full website: which do you need?

The difference between the two, and which one gets you customers faster.

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💳GUIDE

How much does a business website cost?

A plain-language breakdown of what drives website pricing.

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💳GUIDE

M-Pesa & online payments: e-commerce in Kenya

How to accept M-Pesa and card payments on your online store.

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💳BUDGET

Yearly website costs: what to budget for

Domain, hosting, and maintenance — the costs that come after launch.

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💳COMPARISON

Till vs Paybill: which is better for your store?

A clear comparison for choosing M-Pesa payment options.

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🛒GUIDE

Do you need a full online store, or just a way to take orders?

The difference between an e-commerce site and a simple order form — and which one fits your business.

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🛠️CHECKLIST

Common website mistakes small businesses make

The recurring issues that quietly cost visitors and sales.

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🛠️TRENDS

Website design trends worth paying attention to

Which trends actually improve results, and which are just decoration.

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🛠️COMPARISON

WordPress vs custom-built websites

A practical comparison to help you choose the right platform.

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🛠️FAQ

Do I need hosting and a domain?

A beginner's guide to the two things every website needs.

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🛠️GUIDE

How to choose a domain name for your business

7 practical tips for picking a domain that's memorable, easy to spell, and trusted by customers.

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🛠️GUIDE

Website accessibility: why it matters

A plain-language guide to designing a site that works for everyone.

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🛠️GUIDE

Do you need a custom database?

Signs your business has outgrown spreadsheets and generic tools.

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🛠️COMPARISON

SQL vs NoSQL: which database is right?

A plain-language comparison to help you choose the right fit.

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🛠️GUIDE

Keeping your database secure

Practical steps to protect the customer and business data stored in your site's database.

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🛠️GUIDE

What's included in a website audit?

What we check, and the fixes that make the biggest difference.

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🛠️GUIDE

System integration, explained

Connecting your website to the tools you already use — payments, inventory, CRMs.

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🔍TIPS

SEO tips for beginners

The handful of on-page SEO basics that make the biggest difference.

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🔍GUIDE

How to write website copy that converts

Practical, no-jargon tips for words that turn visitors into customers.

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🔍GUIDE

Google Business Profile setup guide

A step-by-step guide to getting listed on Google Maps and local search.

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🔍GUIDE

Local SEO: ranking for "near me" searches

How to show up when nearby customers search on Google.

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🔍FAQ

How long does SEO actually take to work?

A realistic timeline for results — it's a slow build, not a quick fix.

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🚀GUIDE

Website maintenance explained

What it includes, and why skipping it costs more than it saves.

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🚀CHECKLIST

5 signs it's time to redesign your website

The clear signs your current site is costing you customers.

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🚀GUIDE

Growing your website after launch

Launch day is the starting line, not the finish — what's next.

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🚀GUIDE

Tracking performance with Google Analytics

Understanding the numbers that actually matter for your site.

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🚀GUIDE

What to do if your website gets hacked

Immediate steps to take, and how to prevent it happening again.

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🚀GUIDE

Backing up your website

Why it matters, and how often you should actually be doing it.

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