What's Included in a Website Audit?
If your website already exists but isn't pulling its weight — slow, outdated, not showing up on Google, or just not converting visitors into enquiries — a full rebuild isn't always the answer. Sometimes what you need first is an honest look at what's actually wrong. That's what a website audit is for.
Here's exactly what we check, so you know what you're getting before you ask for one.
1. Speed and performance
A slow site quietly loses you customers before they even see what you offer. We check how fast your pages load on both desktop and mobile, what's slowing them down, and how that compares to what Google expects from a healthy site.
2. Mobile experience
Most of your visitors are almost certainly browsing from a phone. We go through every page on a real mobile screen — checking for text that's too small, buttons that are hard to tap, layouts that break, or menus that don't work properly.
3. SEO fundamentals
We check whether your pages are set up to actually be found — page titles, meta descriptions, heading structure, image alt text, and whether Google can properly read and index your content. A site can look great and still be invisible in search if this layer is neglected.
4. Security and technical health
We check that your site has a valid SSL certificate, that your platform and plugins are up to date, and that there aren't obvious vulnerabilities that could get the site hacked or blacklisted.
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A technically healthy site can still fail to bring in business. We look at whether it's clear what you do, whether there's an obvious next step for a visitor to take, and whether anything — confusing navigation, broken forms, unclear pricing — is quietly pushing people away.
6. Content and messaging
We check whether your copy is clear, up to date, and actually speaks to the customer you want, or whether it's outdated, jargon-heavy, or missing information people need before they'll reach out.
Frequently asked questions
What's included in a website audit?
A thorough website audit checks speed and performance, mobile experience, SEO fundamentals, security and technical health, conversion and user experience, and content and messaging.
Do I need an audit or a full redesign?
An audit is the right first step whenever you're not sure. It tells you honestly whether your site needs small fixes, a partial refresh, or a full rebuild — instead of guessing and either overspending on a redesign you didn't need, or underspending and leaving the real problem unfixed.
How long does a website audit take?
Turnaround depends on the size and complexity of the site, but most audits can be completed within a few business days.
How much does a website audit cost?
Cost depends on the size and complexity of the site being reviewed — get in touch for a quote specific to your website.
Want to know what's actually holding your site back?
Send us your site and we'll tell you honestly what needs fixing — and what doesn't.
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