SEO Services for Small Businesses
Get found by customers who are already searching.
Practical SEO for small businesses: on-page fixes, local visibility and tracking, with the scope and price agreed before any work begins.
Four SEO services · Scope and price agreed first · Plain-language reports
Four ways we help you get found.
Pick the one that fits, or tell us what you need and we’ll point you to the right one. Running a service business? Start with our guide to SEO for service businesses.
Local SEO
Be the business people find when they search nearby.
Who it’s for
Businesses that serve customers in a town, city or region, such as clinics, law firms, restaurants, trades and shops.
What we do
- Set up or optimise your Google Business Profile: categories, services, hours, photos and descriptions
- Plan local pages for each service area, written for people rather than copied between towns
- Make your name, address and phone number consistent across directories and listings
- Guide how you ask for and answer reviews, without buying or faking any
- Research the “near me” and place-name searches your customers use
- Track calls, direction requests and profile views
What you get
- A complete, optimised Google Business Profile
- A plan for your local pages and listings
- Plain-language reporting on local visibility and enquiries
What we won’t promise
- A guaranteed spot in the map results
- Fake or purchased reviews
Related: SEO for service businesses: get found and get booked · Local SEO: ranking for “near me” · Google Business Profile setup
Technical SEO
Make sure search engines can crawl, understand and trust your site.
Who it’s for
Sites with pages that aren’t showing up, slow or hard-to-use pages, recent rebuilds or migrations, and sites with duplicate or messy URLs.
What we do
- Check crawling and indexing: robots.txt, sitemaps, canonical tags, redirects and duplicate URLs
- Improve speed and Core Web Vitals on mobile and desktop
- Fix mobile usability problems that make pages hard to use
- Add structured data that matches what is visible on the page
- Tidy site structure and internal links so important pages are easy to reach
- Review Search Console errors and warnings and fix what matters
- Set up Google Analytics and Search Console properly, with plain-language reports
What you get
- A prioritised list of technical fixes, carried out as agreed
- Google Analytics and Search Console set up properly, with plain-language reports
- A before-and-after summary of what changed
What we won’t promise
- That every page will be indexed or ranked
- Changes to your site without your approval
Related: Core Web Vitals explained · Why is my website slow? · Tracking website performance
E-commerce SEO
Help shoppers find your products when they’re ready to buy.
Who it’s for
Online stores on Shopify, WooCommerce or a custom platform that want more visits to category and product pages.
What we do
- Write clear titles, descriptions and unique copy for categories and key products
- Add product structured data for details such as price and availability
- Control filters and faceted navigation so they don’t create duplicate or thin pages
- Optimise product images, alt text and page speed, especially on mobile
- Link guides and category pages to the products they support
- Track organic visits, product page views and orders from search
What you get
- Priority category and product pages improved as agreed
- A fix list for duplicate, thin and slow pages
- Reporting that ties search visits to store activity
What we won’t promise
- A guaranteed rise in sales or rankings
- Copied manufacturer descriptions or filler text
Related: Our e-commerce website service · Do you need an online store?
On-page SEO
Make every page clear to search engines and persuasive to visitors.
Who it’s for
Sites with decent pages that aren’t getting found or clicked, and pages that need a refresh.
What we do
- Match each page to the search intent behind its main topic
- Write titles and meta descriptions that earn clicks
- Improve headings and content structure so answers are easy to find
- Fill content gaps and update outdated pages
- Add descriptive image alt text and strengthen internal links between related pages
- Add FAQ sections where they genuinely help
What you get
- Page-by-page recommendations, with the changes made as agreed
- Rewritten titles, descriptions and key content
- A short report on what changed and what to do next
What we won’t promise
- Keyword stuffing or filler written to a formula
- A guaranteed ranking or timeline
Related: SEO tips for beginners · How long does SEO take?
Be easy for AI search to find and trust.
More people now get answers from Google’s AI Overviews and AI Mode and from assistants such as ChatGPT. Google says its AI features rely on the same SEO fundamentals, with no special markup or extra files needed. So the best preparation is strong fundamentals, done carefully.
Clear, direct answers
Pages that state the answer plainly near the top, with headings and FAQs that match the questions your customers actually ask.
Consistent, trustworthy details
The same business name, services and contact details everywhere you appear, backed by a complete Google Business Profile and genuine reviews.
Pages AI tools can reach
Crawlable, fast pages with a working sitemap, and nothing blocking search crawlers by mistake.
Real substance
Specific, original content that shows what you know, instead of generic text that repeats what everyone else says.
How we check your visibility
We track impressions, clicks and enquiries in Search Console and analytics, where Google reports traffic from its AI features within your normal search data. We also try the questions your customers ask in Google and in AI assistants, and note whether and how your business appears.
Optional: ready for AI agents
AI agents are starting to browse websites on people’s behalf. We can check the experimental Lighthouse “Agentic Browsing” items, such as labelled buttons and links and a stable layout. It is an extra, not a ranking factor.
No one can guarantee a mention in ChatGPT or Google’s AI answers. We improve what you can control.
How it works, and how we price it.
Review
We review your site, your searches and your competitors, and tell you what we find. We’ll need your website address, your main services and areas, and Search Console or analytics access if you have it.
Agree the plan
You get a prioritised list. We discuss the scope and price with you, based on your site’s size and type and whether you want one-off fixes or ongoing support, and agree them before work starts.
We carry out the work
We make the agreed changes, starting with the ones that matter most.
Track and review
We measure what changes and review it with you, then decide what comes next.
Not sure what you need? We’ll point you to the right service. Please don’t send passwords in an enquiry.
Proof, not promises.
A few real results, with their limits stated.
Search visibility
The groundwork: speed
A fast, clear site is the foundation. On a recent client site (name withheld), a desktop test showed the work we do.
Largest Contentful Paint
Performance score
Agentic Browsing (experimental)
Lab results from one desktop test. Agentic Browsing is an experimental Lighthouse check of how well AI agents can use a page; it is not an SEO ranking measure. Read the full story.
Questions before you start?
How long does SEO take to work?
Usually months rather than weeks, and it depends on your competition, your site and your starting point. We agree what to measure and when to review, and we never promise a date.
Can you get my business into ChatGPT or Google’s AI answers?
We can’t guarantee a mention, and nobody can. Google says its AI features rely on the same SEO fundamentals, and other AI tools weigh signals differently. We improve what we can control: a crawlable site, clear answer-first content, a consistent business profile and good tracking.
Do you guarantee rankings?
No. Nobody outside Google can guarantee a position. We stand behind the work: a clear plan, fixes done as agreed and honest reporting.
How much does SEO cost?
It depends on your site’s size and type, whether you need local SEO, and whether you want one-off fixes or ongoing support. We discuss the scope and price with you and agree them before any work begins.
Do I need an audit first?
No. SEO work is a separate service from our website audit, and you can start with either. An audit can help if you’re not sure where to focus.
Which countries do you work in?
We work with small businesses in Kenya and internationally, and we adjust the plan to where your customers are searching.
What do you need from me?
Your website address, your main products or services, the areas you serve, and access to your analytics and Search Console if you have them. Please don’t send passwords in an enquiry.
How will I know it’s working?
We track impressions, clicks, positions for the searches that matter to you and, most importantly, enquiries. You get plain-language reports, not a spreadsheet of jargon.
Tell us what you’d like to be found for.
Share your website and main concern. For SEO or content help we’ll discuss the scope and price with you; an SEO audit comes with a fixed quote.
Enter your website and concern, then choose WhatsApp or email. Your message opens in your chosen app for you to review and send.
Or email hello@nordlytewebstudio.com →